The Definitive Guide to SEO Strategies for Startup Companies
One of the most important things for a startup company is to find ways to get in front of their target market. The best way to do that? SEO! In this blog post, we will discuss how startups can use SEO strategies to increase visibility on search engines and build an audience before they are ready with their product or service.
SEO for Startups is a complex process that requires the expertise of an experienced search engine optimization specialist to ensure companies are getting not only traffic, but also leads. This guide will break down each step in SEO so you can see how it all works together and learn where to begin with your startup company.
What are startup seo strategies?
Startup seo strategies can be broken down into four major categories:
SEO friendly Content (blog posts)
This includes blog posts that are published on your startup company’s website and articles you guest post or syndicate to third party sites.
The more content you have, the better it is for search engines and your audience. Startups should start with one blog post per week. This can be about industry news, startup culture or articles written by industry experts that are relevant to startup customers’ needs.
This includes content optimization, meta tags, page descriptions, heading/title tagging, etc., as well as creating a sitemap for search engines to crawl more easily through your site.
SEO specialists will help startup companies set up proper onsite optimization so they get maximum value out of every piece of content published online! Startup websites need keywords throughout pages but also descriptions under each page title tag (a good place for a call to action). Meta tags are essential too; including specific information like geographic location if applicable/helpful.
Link Building (offsite)
A startup seo specialist will work with startup companies on link building campaigns using tools such as BuzzStream and Moz’s Followerwonk to increase the number of quality links pointing back at their startup website.
Startups need to build links from other startup resources and industry websites so search engines know they are a valuable source of information in their niche! Links also signal trustworthiness, which is helpful when startup customers do research on your startup company before reaching out for more information or buying products/services directly.
SEO is an important part of any startup success story! It takes time and consistent effort to see results, but once it kicks in startup companies will see significant increases in traffic to their website.
How to Implement SEO for Startups the Right Way: Having the Right Approach
Step 1: Defining Your Objectives :
Why is startup seo important to startup companies? Do you want more traffic or leads from your startup company website? The basic idea is that your SEO goals should be consistent with your marketing objectives as well as the long-term goals of your company. Here are some common SEO objectives to consider:
- Increasing organic traffic: more people seeing your website means more chances to convert them into prospects and customers.
- Lead Generation: Your content should be aimed at encouraging as many people as possible to provide their contact information in order for you to get in touch with them.
- Brand awareness: Getting more people to know your brand through content is always a good idea. It’s even better when you make it easier for them to share what they’ve learned with their friends and family.
- Sales: especially if you’re an eCommerce firm that does direct sales on your site, with this goal in mind, you may concentrate on bringing relevant visitors to increase transaction revenues.
- Individual customer service: targeting individuals who may benefit from your content and want assistance with it.
- Reputation management: keeping your startup in good standing by appearing first on branded keyword results to keep a favorable reputation and bury bad information.
Make sure your objectives are clear, precise, and measurable so you can include them in the subsequent phases.
Step 2: Keyword Research for Startups :
Keywords are the foundation of any SEO strategy. You need to start with long-tail keywords that your target audience is searching for in order to make sure you hit them where they’re looking in search engines.
Once your startup company has defined their objectives, Keyword Research becomes the most important step! Startup companies should go after specific keyword combinations (long tail) related directly or closely to what they offer and who wants it (the ideal customer).
Longer phrases get more searches but have less competition than short ones so try combining two single words into a double keyword phrase. This can help boost relevance since Google ranks pages higher when there’s an intent match between searchers’ queries and content on website pages – essentially making sure that your startup company website delivers what they’re looking for.
The Keyword Planner in Google AdWords is a good place to start, but it can sometimes be overwhelming with all of the options available to you.
There are several free tools out there as well including Ubersuggest, KeywordTool.io , and Keywordshitter . There are also paid ones like ahrefs or semrush Keyword Explorer – both great resources depending on how much traffic/leads you want to generate from SEO efforts (more leads = more $).
Test different keyword combinations using these tools then choose three-five keywords that seem most relevant based on which receive the highest search volume low competition (number of competing pages for that keyword).
Wordtracker is another paid option that can help get more granular with Keyword Ideas. You can filter results by how people are searching, what language they’re using, the number of keywords included in domains and other factors to find valuable nuggets you might have otherwise missed.
Step 3: Content Planning
Steps to Take After Keyword Research: The next step after choosing your target keywords is to implement them into startup company website content! Keywords should be sprinkled throughout your page copy where it makes sense without overdoing it – this may mean simply adding a few words here or there instead of filling up an entire paragraph or section within blog post content with one long string of related search terms. This could cause Google to penalize your site, which is the last thing you want. Keyword usage should be balanced with readability and natural language – not spammy keyword stuffing (and don’t forget about On Page SEO). Content needs to be informative, useful and valuable for your users.
Include keywords in blog post titles since it’s one of the first things people see when they do a search online. Content should also include images with alt tags that use keyword phrases – this could make or break whether you get picked up by Google Images too!
To keep content fresh and dynamic, try writing around 500-700 words per blog post using data from Keyword Planner to estimate volumes based on traffic potential (adjust if low/high). Or just write what makes sense while keeping SEO goals in mind.
Step 4: Technical Optimization
Steps for Technical Optimization: Google uses over 200 factors to rank pages – technical SEO is one of them! Without this step your startup company won’t be found by users doing searches online. After all – what good are great content and targeted keywords if no one can find you?
Technical optimization for startup companies involves several technical factors that must be taken into consideration. These include things like internal site architecture, HTML tags and sitemaps among other elements.
Startup company websites need structure so Google can understand how they’re put together while also being easily crawled by crawlers (bots) going through the code checking links and keywords to rank pages accordingly.
Content needs a clear hierarchy with a solid navigation system in place – this makes it easy for users to find what they’re looking for within your website which helps them get where they want quickly without frustration or confusion from poor design/layout/user experience issues created by technical seo mistakes . This is also important for technical crawlers that need to know how your pages are organized in order to index them properly.
The technical factors that need to align include:
– Site speed (how fast does it load?)
– Mobile responsiveness (can users view and navigate on mobile devices?)
– Proper HTML tags/structured data markup implementation using schema – this helps Google understand what content means within a page, how it relates to other pages, where images are used across the site, etc. This also helps with rich snippets or featured snippets which appear at times as information boxes above traditional SERP results with answer(s) pulled directly from webpage content! Markup should also reflect any structured taxonomy you may have hierarchically organized for SEO purposes too.
– Keyword usage throughout page content
– Image alt tags that reflect keywords too! These help with technical optimization and rich snippets/featured snippets.
– Proper implementation of internal links to other pages on your site which is also called link juice or PageRank flow (internal linking helps with crawlability since it makes technical sense). This can be done using header tags, footer tag links, etc. Be sure to keep keyword relevancy in mind when doing this – don’t just randomly add a bunch of links everywhere without any rhyme or reason for why they’re there.
Technical factors not only include things like HTML code but technical seo elements such as XML sitemaps and mobile responsiveness too since Google takes all technical factors into account for technical optimization.
Step 5: Link Building:
Link building is a critical component of any SEO strategy since links are seen by search engines as votes – the more quality inbound links you have that point to your pages, the better! Link building also helps with organic rankings and site authority which means higher SERP positions.
At this point it’s important to mention anchor text optimization too since Google looks at what keywords are used in external hyperlinks pointing back to your startup company website when determining how well ranked your pages should be. Anchor text can include partial or full keyword phrases but shouldn’t overdo using them excessively so they don’t look unnatural/spammy…exercise good judgement here!
When doing link outreach avoid direct outreach to bloggers with a “link request” as this can come across as spammy and won’t help your efforts. Instead, try building relationships first before asking for anything in return by offering value or resources that may be of interest to them such as an industry report you created, information they might find useful based on their current content interests/seo needs etc…in exchange for a link back to the resource which will ultimately benefit both parties. Link outreach should also include social media profiles (Twitter, Facebook) within posts/tweets too!
Put it all together and there’s no doubt that technical SEO is the foundation of any solid search engine optimization strategy for startup companies. All these components play off each other in terms where you don’t want to neglect anything since they’re all important when it comes to organic rankings, authority (PageRank) flow, crawlability/indexation etc…